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Privacy Policy

We value you as a customer and respect your right to privacy. We know that you purchase our products and services because you trust that we stand behind our promises. We pledge our commitment to treat your information responsibly. We created this privacy policy to show you that we are working hard to protect your privacy.

Information sharing and opt out
We do not sell your personal information to anyone for any reason. We do not share it, except for the reasons described below, which are permitted by federal and state law. Therefore, there is no need for you to opt out. If we change our policy, we will tell you and give you a chance to opt out before we share your information.

Confidentiality and security
We use physical and technical safeguards to protect your information. We restrict access to your information to those who need it to perform their jobs. Third-party business partners are bound by law to use the information only for our purposes. They may not disclose it or use it in any other way. We comply with all data security laws.

Collecting your personal information
We collect personal information about you from different sources. For example, we collect information you send us on applications and forms. We also collect information from your transactions with our sister companies, others, or us. We may collect information from a consumer-reporting agency or a medical provider. This collection depends on the product or service you request.

Disclosing your personal information
We do not sell your information to anyone. We may disclose this information to a business that carries out services and marketing for us. We may disclose your information as required or permitted by law. We may disclose your information for a legal or regulatory purpose. These include the following types of information.

  • We may disclose information we receive from you on applications or other forms. This may include your name, address, beneficiaries, Social Security number and family member information. This may also include assets, income, and the property address and value.
  • We may disclose information from your transactions with our sister companies, or us. This may include your account balance, policy coverage, and payment history. This may also include premium paid, preferences, claims, and purchase method.
  • We may disclose information we receive from a consumer-reporting agency or other report. This may include, your credit report, motor vehicle and driver data. This may also include medical and employment data, loss history reports, and other driver data. This disclosure depends on the products you select.
  • We may disclose information to companies that perform marketing services on our behalf. As permitted by law, we may disclose some information to other financial institutions with which we have joint marketing agreements.

Using your medical information
We sometimes must collect medical information to provide you a product or to pay a claim. We do not use or share it for any purpose, except the following:

  • Underwriting insurance
  • Administering your policy, account, or claim
  • As required or permitted by law
  • As otherwise authorized by you

Internet Policies
What information does First Priority Insurance collect from Web sites? First Priority Insurance may collect the information you provide when you:

  • Request information from the First Priority Insurance Web site
  • Use online tools and calculators
  • Apply online for products
  • Subscribe to online services
  • Complete an online form
  • Conduct transactions online
  • Apply for a job online

First Priority Insurance contracts with certain unaffiliated business partners who help us deliver online products and services. They may keep the information you provide. Other online activities are listed below.

Visitor Data

  • First Priority Insurance collects site-aggregate and customer-specific information about the pages you view on our site. We log IP addresses, browser and platform types, domain names, access times and referral data. We also collect information a customer volunteers on surveys and electronic forms. This information is used to improve our Web site.
  • First Priority Insurance gathers data on its Web site. This is a standard industry practice and is used to find out how visitors use our site. We collect aggregate information on the public areas of our Web site. We also collect information on an individual basis on areas of our Web site that require visitors to logon using an ID and password. We may collect the following data:
    • How many people visit our Web site
    • The pages they visit and the features they use
    • How long they stay on our Web site
    • The Web site people come from before reaching our Web site

Use of "Cookies"
We store a cookie on your computer when you visit our Web site. A cookie is a tiny piece of information that is required to create and maintain a secure session. Cookies let you request information and do business online. Cookies do not have confidential or personal information. They do not track a user after leaving our Web site. We use a third-party tracking utility, which may set cookies, to analyze how users move within our Web site.

Other Online Security
We also use a Secure Sockets Layer (SSL). This keeps all information confidential when it is sent between our Web site and your computer.

E-mail
We keep the e-mail you send to us. If you agree to receive e-mail messages from us, we will keep the information you give us to send e-mail of specific interest to you. If you choose to send us e-mail, we keep your e-mail, your e-mail address, and our reply. Please be careful about the information you give us in e-mail. As with any public Web site, this communication may not be secure.

Web Links
It is important to note that other companies or organizations may have links on the First Priority Insurance family of Web sites. We are not responsible for the collection, use, or security of information by the companies or organizations outside of the First Priority Insurance family of companies. Please read the privacy policy of Web sites reached through the use of links from the First Priority Insurance family of Web sites.

Why does First Priority Insurance collect information on its Web site?
First Priority Insurance or our business partners use the information from our Web sites for many purposes:

  • Edits and feedback
  • Marketing and promotions
  • Analysis of user behavior
  • Product development
  • Content improvement
  • Informing advertisers how many visitors have seen or clicked on their advertisements
  • Customize Web site content and layout

What happens if First Priority Insurance changes its privacy policy?
If we decide to change our privacy policy, we will post the changes on our homepage. This way you always know what information we collect, how we use it, and under what circumstances we disclose it.

If we decide to use your personal information in a different way than for the use that we told you when we collected it, we will notify you by posting a note on our Web site for 30 days.

Questions
We value our customers and want you to understand how we use the information we collect. Please contact us if you have any questions about our privacy policy.

We will provide you a copy of your personal information that we control and can reasonably retrieve. To access your information, you must provide the following:

  • All policy numbers you want to access.
  • Please sign your request and have your signature notarized. This ensures the identity of the person requesting the information.
  • We do not currently charge a fee to cover the cost of providing you with a copy of this information. However, we do reserve the right to charge a small fee in the future.
  • You may request that we correct your personal information in our files. Please note that we do not control information provided by third parties. So, you will need to contact the third party to correct any information from them.
  • Sometimes we obtain your consumer or credit report. If so, you may request the credit-reporting agency's name and address. You may ask the agency to give you a copy of your report.

Please send any inquiries to us at:

First Priority Insurance
ATTN: Privacy Department
442 N Main Street, Suite 210 A
Bountiful, Utah 84010

When you write to us, please include your name, address, and policy number, and your agent name and number, if you know it. You can contact your agent to change information that we control, such as your address. Or, you may contact your First Priority Insurance customer service representative. The phone number is in your policy packet.

This privacy statement describes our privacy practices for both current and former customers. We will provide one copy of this notice to joint policy or contract holders. Please share this information with everyone covered by your policy or contract. If you request, we will send more copies of this statement.

Thank you for choosing First Priority Insurance. We look forward to building a lifetime relationship with you.

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Our Locations

Bountiful Office

442 N Main Street, Suite 210 A
Bountiful, UT 84010
Main office: 801-829-9437
Toll free: 800-275-8566

First Priority Insurance - Logan Office

255 South Main Street Suite 105
Logan, UT 84321
Main office: 435-562-4375
Toll free: 800-275-8566

Ogden Office

2727 North Washington Blvd Suite 102
North Ogden, UT 84414
Main office: 801-829-9437
Toll free: 800-275-8566

Salt Lake City Office

12217 S Loan Peak Pkwy Suite 150
Draper, UT 84020
Main office: 801-829-9437
Toll free: 800-275-8566

Our Providers

"I have never had an insurance agency more dedicated to keeping their customers happy. On top of the great service, they have also provided me with coverage that is by far cheaper than anyplace else I looked."
Ray P. SLC, UT
"First Priority Insurance got me a great rate! They are always there to answer questions and help me with all my insurance needs. Great Customer service!!!" -Haley J. SLC, UT
Haley J. Logan, UT
"They are always quick to respond to both emails and phone calls. They answer questions thoroughly, and they work hard to make sure we continue to have the best policy and insurance provider to meet our needs. I would highly recommend First Priority Insurance to anyone looking for insurance."
Ruth C. Bountiful, UT
"First Priority worked hard to find the best rates for my home, boat, and auto insurance. Great follow through to ensure proper charges and coverages. I highly recommend them and will use them as much as possible in the future.”
Mike N. Ogden, UT
"I have been a customer of First Priority Insurance for several years and I can honestly state that I have never worked with a more competent and helpful insurance agency. They are always willing to jump right in and help every time I call whenever that may be. I have received what can only be called excellent customer service from First Priority Insurance. I have recommended them to many of my friends and I recommend them to any one who reads this."
Cliff P. West Valley City, UT